Channing Ferrer has been promoted to Global President of Brandwatch. In this expanded role, Ferrer will lead overall global business strategy and growth initiatives. He brings a wealth of experience in building and scaling successful go-to-market strategies for SaaS companies. Before joining Brandwatch, he held leadership positions at Semrush (SEMR), HubSpot (HUBS), and Acquia (Acq. Vista Equity). “I am honored to take on this new role at Brandwatch,” said Ferrer. “With our innovative product offerings and talented team, we are well-positioned to continue our growth trajectory and deliver exceptional value to our customers.”

In addition to Ferrer’s promotion, Brandwatch has strengthened its leadership team with the following new appointments:

• Matt Tippets has been appointed Chief Product and Technology Officer. Tippets, who previously held senior roles at Drift, Total Expert, and Salesforce (CRM) brings extensive experience in product innovation and scaling cloud-based software solutions.

• Henry Spitzer has joined the team as Senior Vice President, Americas Sales. Spitzer brings proven ability in scaling teams and revenues globally, having previously held leadership roles at CarGurus (CARG) and Lusha. His ability to build and lead high-performance sales teams will be invaluable as Brandwatch continues to expand its market reach.

• Beth Brown has come on board as Senior Vice President, Global Agency and Business Solutions. Beth is a forward-thinking leader in digital media marketing and product development, with proven expertise in driving innovation at industry-leading companies such as EssenceMediacom, Media Futures Group, and R/GA.

• Jordan Gorosh has been brought in as Enterprise Sales Leader. Gorosh, an experienced leader with a background at companies like Sprinklr (CXM), Google (GOOG), and Yelp (YELP), will leverage his skills in building and leading high-performance go-to-market teams.

“We are thrilled to welcome these exceptional leaders to Brandwatch,” said Ferrer. “Their combined expertise and experience will be instrumental in driving our continued growth and innovation.”

These leadership appointments further strengthen Cision’s expanding team of seasoned executives. Earlier this year, Matt Brown was appointed President of PR Newswire and Elgar Welch became President of CisionOne. Together, their collective expertise will play a pivotal role in driving Cision’s continued success.

About Brandwatch
Brandwatch is a Cision Company. Cision is the global leader in consumer and media intelligence, engagement, and communication solutions. We equip PR and corporate communications, marketing, and social media professionals with the tools they need to excel in today’s data-driven world. Our deep expertise, exclusive data partnerships, and award-winning products, including CisionOne, Brandwatch, and PR Newswire, enable over 75,000 companies and organizations, including 84% of the Fortune 500, to see and be seen, understand and be understood by the audiences that matter most to them.

CHICAGO, June 20, 2024 /PRNewswire/ — Brandwatch, the leader in social media intelligence, unveils Case Management within its social media suite. This innovative feature empowers brands to transition from community management to comprehensive customer care, fostering deeper customer relationships and boosting brand loyalty.

Brandwatch’s new Case Management transforms how social media managers, community managers, and customer care teams handle service requests. With the ability to seamlessly convert customer inquiries into actionable cases, Brandwatch empowers teams to deliver exceptional customer care at the speed of social.

Empowering Customer Care with Advanced Capabilities

The introduction of Case Management brings several powerful benefits to Brandwatch users:

• Effortless Case Creation: Easily convert social media messages into trackable cases, with all relevant information for efficient resolution.
• Enhanced Team Collaboration: Seamless team collaboration with features that make it easy to assign cases, delegate tasks, and keep everyone in the loop.
• AI Powered Assistance: Improve customer response times with Iris, Brandwatch’s AI writing assistant, which suggests relevant and on-brand responses to customer inquiries.
• Comprehensive Case Overview: View all relevant information at a glance, with a comprehensive case overview, powered by AI-based solutions to prevent missed inquiries and ensure clear, timely responses.

“Social media has become such a critical touchpoint for customer service,” said Michael Amsinck, Chief Product Officer. “Customers increasingly expect prompt and personalized responses to their inquiries on social platforms. With Case Management, we’re arming brands with the tools they need to not only listen and respond, but to own the entire customer care journey on social media.”

Brandwatch is dedicated to bringing brands closer to their customers and helping them succeed in the evolving digital landscape. With the launch of Case Management, Brandwatch empowers companies to scale and refine their operations with efficiency and precision.

About Brandwatch

Combining pioneering, AI-enriched consumer intelligence with industry-leading social media management, Brandwatch is the leading enterprise social suite.

www.brandwatch.com | press office | contact

Explore the inaugural list of Brandwatch’s Change Makers here.

The report is a result of carefully segmented and analyzed data mixed with expert research, and harnesses the power of recently-announced advancements now embedded in Brandwatch’s AI Engine, Iris, to help identify and vet the most influential players of 2023. These latest revelations in GPT tech enable Brandwatch and its clients to tap into and act upon new movements and forces of change across media, culture, and consumer behavior. 

For this report Brandwatch defined Change Makers as those using their influence and following to trailblaze new frontiers – through curiosity, creativity, innovation, and action. That presence and those fanbases, in 2023, largely manifest themselves across a digital landscape of social networks, forums, blogs, and media coverage. Their influence reshapes the immediate conversation, and ultimately transforms consumer habits and public opinion on an unprecedented scale.

“The 10 Change Makers we’ve identified are influencing the cultural zeitgeist through their boldness, as well as the connection and trust they’ve built with their audiences,” said Carrie Parker, Chief Marketing Officer at Brandwatch. “Not only is Brandwatch celebrating that boldness and impact through the Change Makers Report, we’re empowering others to become agents of change in their own right – by helping them identify the moments meaningful to their brand at the right time to be able to take action.”

The 2023 Change Makers Report can be accessed here. For more information on how Brandwatch is helping our customers spark change, the cutting-edge AI at the core of our suite, or where Brandwatch looks to innovate in the future visit Brandwatch.com or email us at info@brandwatch.com.

About Brandwatch

Brandwatch is the world’s premier social suite, empowering over 5,000 of the world’s most admired companies to understand and engage with customers at the speed of social.

Combining pioneering, AI-enriched digital consumer intelligence with industry-leading social media management tools, Brandwatch offers a complementary suite of specialized, best-in-class products and services that support intelligently connected workflows. With Brandwatch, brands and agencies can adapt and thrive in today’s fast moving digital world by making smarter decisions and executing data-driven social strategies at every customer touchpoint.

Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company.

www.brandwatch.com | @Brandwatch | press office | contact

Brandwatch has a long history of showcasing and elevating Reddit data to its customers. In 2017, Brandwatch was the first social intelligence company to legally offer Reddit data in its offering. Further, in January of this year, Brandwatch solidified its elite partnership with Reddit by entering into the Official Reddit Partner Program. With full firehose access to Reddit data composed of publicly available posts and engagement metrics, Brandwatch has also completed Reddit’s compliance certification, ensuring the ability to continue bringing Reddit data to the forefront of product innovation.

Reddit is the latest in a series of premium data sources to be brought into Brandwatch’s Social Panels for fast, in-depth audience analysis. Brandwatch helps brands meet, understand, and engage with their consumers across the online channels that matter most to them. Reddit Social Panels is a uniquely powerful tool for surfacing insights from Reddit communities to inform even better audience targeting and messaging and product strategies.

“Brandwatch’s Social Panels provide an audience-first approach to consumer research and insight discovery. Reddit adds to the power of Social Panels, providing a stellar network of communities grounded in mutual interests and passions,” said Carrie Parker, Chief Marketing Officer at Brandwatch. “These unique Social Panels, powered by Reddit data, let brands access the depth-of-knowledge and expertise of Redditors to take a new approach to uncovering insights that fuel innovation efforts.”

Brandwatch’s Reddit Social Panels take carefully segmented audiences, ranging from the niche to masses of millions, and analyze conversation through the lens of an audience’s interests or generational preference. Reddit users in communities (subreddits) are known for a high level of expertise and passion, creating great opportunities for brands to explore evolving expectations and needs.

For more information on Brandwatch’s Social Panels or the value of insights you can uncover through audience analysis, visit Brandwatch.com, or email us at info@brandwatch.com.

About Brandwatch

Brandwatch is the world’s premier social suite, empowering over 5,000 of the world’s most admired companies to understand and engage with customers at the speed of social.

Combining pioneering, AI-enriched digital consumer intelligence with industry-leading social media management tools, Brandwatch offers a complementary suite of specialized, best-in-class products and services that support intelligently connected workflows. With Brandwatch, brands and agencies can adapt and thrive in today’s fast moving digital world by making smarter decisions and executing data-driven social strategies at every customer touchpoint.

Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company.

www.brandwatch.com | @Brandwatch | press office | contact

There are three new Iris-based features as part of this expansion:

Iris conversation insights produces concise, natural-language summaries that bring forward themes and trends within complex, raw data sets, highlighting actionable next steps with speed.

Iris writing assistant handles everything from post generation to crafting the perfect reply to spelling, grammar, and length checks on all content you post across your social channels.

Iris content insights provides AI-generated metrics and themes behind owned and competitor content that showcases the performance of posts and the subject matter that resonates most with your audience.

“Brandwatch has a proud history of not only building meaningful and capable AI into our solutions, but being the first to do so in the market,” said Michael Amsinck, Chief Product Officer at Brandwatch. “We introduced AI Search and automatic peak analysis before anyone else with one goal in mind, to aim the most advanced tech at our customers’ most critical problems. With the revelations in GPT technology, this next evolution of Iris will continue that history of leveraging tech innovation in service to our customers.”

While Iris revolutionized the industry back in 2018, Brandwatch has been steadily building onto the AI assistant with numerous statistical algorithms and AI models for years. GPT tech was even previously introduced in 2020 with Iris’s AI Search element. Now Iris works alongside marketers, analysts, and researchers to detect and explain the causation of peaks in online conversation, uncover trends and themes within quick searches and vast sets of raw data, and generate and measure content that will resonate across an entire consumer base.

For more information about Brandwatch, or how Iris is changing the dynamic of work for our customers, visit Brandwatch.com, or email us at info@brandwatch.com.

About Brandwatch

Brandwatch is the world’s premier social suite, empowering over 5,000 of the world’s most admired companies to understand and engage with customers at the speed of social.

Combining pioneering, AI-enriched digital consumer intelligence with industry-leading social media management tools, Brandwatch offers a complementary suite of specialized, best-in-class products and services that support intelligently connected workflows. With Brandwatch, brands and agencies can adapt and thrive in today’s fast moving digital world by making smarter decisions and executing data-driven social strategies at every customer touchpoint.

Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company.

www.brandwatch.com | @Brandwatch | press office | contact

Larsen took the helm of Brandwatch in June 2021 after it was acquired by Cision. He led the merger between Brandwatch’s award-winning consumer intelligence platform with Falcon.io’s world-class social media management capabilities. In addition, Larsen oversaw Brandwatch’s acquisition of Paladin, a social influencer marketing solution, in March 2022 and Brandwatch’s admission into an inaugural elevated marketing partnership with TikTok.

Before his time as President and CEO at Brandwatch, Larsen held the same position at Falcon.io, a company he founded in 2010. Falcon.io was acquired by Cision in January 2019 and merged with Brandwatch in 2022. The position that Brandwatch now finds itself in is the vision Larsen and Brandwatch Founder Giles Palmer established in 2017. With their joint vision realized, Ulrik is now joining Palmer as a Brandwatch advisor where both will continue to contribute to Brandwatch’s success and future.

“A company’s founder is special, and that’s doubly true when we’re talking about the caliber of founders like Ulrik and Giles,” said Brandon Crawley, interim CEO of Cision and Managing Director at Platinum Equity, which acquired Cision in 2020. “They built stellar products and teams, and we are happy to keep them close so Brandwatch can continue to benefit from their expertise. I expect a seamless transition as Cali is a proven leader who has shown he knows how to transform companies and bring them to new heights. His appointment is very exciting news for our customers, employees and everyone in Brandwatch’s universe.”

Tran has a lot of experience building high performing teams and driving growth for profitable technology-enabled, global companies. Before joining Brandwatch, Tran held executive leadership positions at a number of leading marketing technology companies such Centerfield Media, Vericast, and Valassis either as President, Chief Commercial Officer or CEO.  

Earlier in his career, Tran led digital transformation initiatives for large, multinational marketing and business services companies at MacAndrews & Forbes and invested in hyper-growth marketing technology enabled start-ups North Bridge Venture Partners. Tran was also a part of the seed stage team at Ancestry and a Co-Founder of Agilix Labs.

For more information about Brandwatch, visit Brandwatch.com, or email us at info@brandwatch.com.

About Brandwatch

Brandwatch is the world’s premier social suite, empowering over 5,000 of the world’s most admired companies to understand and engage with customers at the speed of social.

Combining pioneering, AI-enriched digital consumer intelligence with industry-leading social media management tools, Brandwatch offers a complementary suite of specialized, best-in-class products and services that support intelligently connected workflows. With Brandwatch, brands and agencies can adapt and thrive in today’s fast moving digital world by making smarter decisions and executing data-driven social strategies at every customer touchpoint.

Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company.

www.brandwatch.com | @Brandwatch | press office | contact

This officially badged partnership between Brandwatch and TikTok empowers Brandwatch clients to manage, understand, and respond to their community profiles on TikTok in a way that feels native to the world’s hottest technology platform. This means that Brandwatch customers will be able to:

• Manage – Organize, schedule, and publish content on TikTok
• Understand – Access, analyze, and benchmark profile and video metrics in real time
• Respond – Monitor, delegate, and respond to comments on profiles.

“At TikTok, we are always looking for ways to make it easier for brands to develop great content that resonates with their communities,” said Melissa Yang, Head of Ecosystem Partnerships, TikTok. “We are excited to welcome our new content marketing partners into the Tiktok Marketing Partner Program, and to be collaborating with some of the most trusted partners in the industry. These partners will provide marketers with simple, effective tools to help them to regularly publish content, gain valuable performance insight, and meaningfully engage with their communities.”

“TikTok is an incredible platform for talented, creative individuals, driving new trends and important conversations every day across the globe,” said Mikael Lemberg, Vice President of Product Global Partnerships at Brandwatch. “We are massively investing in the creator economy and we are proud and excited to partner with TikTok to build tools that help our users become active parts of that ecosystem.”

Today’s news of partnering with TikTok’s new Content Marketing specialty, clearly signals the meaningful and innovative intention Brandwatch has to be a major player within the TikTok ecosystem and the creator economy.

If you’d like more information about how Brandwatch is continuing to improve the social suite of the future which will help users navigate the creator economy, visit Brandwatch.com or contact us at info@brandwatch.com.

About Brandwatch

Brandwatch is the world’s premier social suite, empowering over 5,000 of the world’s most admired companies to understand and engage with customers at the speed of social.

Combining pioneering, AI-enriched consumer intelligence with industry-leading social media management tools, Brandwatch offers a complementary suite of specialized, best-in-class products and services that support intelligently connected workflows. With Brandwatch, brands and agencies can adapt and thrive in today’s fast moving digital world by making smarter decisions and executing data-driven social strategies at every customer touchpoint.

Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,300 employees worldwide. Brandwatch is a Cision Company.

www.brandwatch.com | TikTok | Twitter | press office | contact

The influencer marketing industry has grown by more than 40% year-over-year the past five years, with 67% of brands measuring their return on investment from influencer campaigns. Creators are looking for brand partners that best reflect their values and content. Simultaneously, brands are searching for the genuine connections influencers enjoy with their audience. Brandwatch is determined to create a never-before-seen suite that gives more options for brands, creators and consumers to find each other.

“Influencer marketing and management is the next evolution of how marketers and communications professionals utilize digital and social media,” said Ulrik Bo Larsen, President of Brandwatch. “It’s the next and most important phase of the social landscape. Paladin has built an exciting company out of California that has grown into a successful global business, making influencer marketing easier for marketers. We’re excited to rapidly accelerate their reach and scale the hell out of this.”

“We are thrilled to be joining Brandwatch, bringing together their best-in-class social intelligence tools with our expertise in influencer marketing,” said James Creech, Co-Founder and CEO of Paladin. “Finally, global marketers can access a complete solution for social media management and influencer activations, backed by deep audience insights.”

Founded in 2016, Paladin offers a software-as-a-service (SaaS) platform to help brands and agencies run more effective influencer marketing campaigns. The Paladin suite streamlines influencer discovery, campaign management, and reporting across the world’s leading social platforms. 

If you’re interested in learning more about Brandwatch, its diverse list of use cases or how it’s becoming more than the sum of its parts, please contact us at Brandwatch.com.

The deal is expected to close in the first quarter of 2022.

About Brandwatch

Brandwatch is the world’s premier social suite, empowering over 7,500 of the world’s most admired companies to understand and engage with customers at the speed of social. 

Combining pioneering, AI-enriched digital consumer intelligence with industry-leading social media management tools, Brandwatch offers a complementary suite of specialized, best-in-class products and services that support intelligently connected workflows. With Brandwatch, brands and agencies can adapt and thrive in today’s fast moving digital world by making smarter decisions and executing data-driven social strategies at every customer touchpoint.

Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company.

www.brandwatch.com | @Brandwatch | press office | contact

As the deal closes, Cision is also combining the innovation power of Brandwatch and Falcon.io, a Cision company known for its strong social media management capabilities. The integrated social business will be a 1,000-person social media powerhouse with a mission to deliver exciting new capabilities in this fast-evolving space.

Launching today is a Brandwatch embedded application in the Falcon.io social media marketing suite. This features the full Brandwatch data platform with over 100 million data sources and will soon include Brandwatch’s patent-pending AI Search.

The Brandwatch app is also available in the Cision Communications Cloud with Brandwatch’s full social data and analytics along with the millions of news sources Cision monitors. With instant access to real-time and historical conversations online, the app makes it easy for organizations to stay on top of what is being said about their brand, products, industry and competitors and better engage their target audience with insights from data that is often difficult to track.

“Uniting our companies will bring more innovation, more comprehensive data and more real-time insights to our customers,” said Abel Clark, CEO of Cision. “Our investments in data science and AI will help marketers, communicators and researchers better understand conversations taking place on digital channels worldwide and apply those insights to deliver better outcomes for their business.”

“We have the opportunity to create an extraordinary company that is seen by our customers as critical to their overall business success,” said Giles Palmer, CEO of Brandwatch. “That is an exciting thing to be part of and I’m looking forward to joining the Cision team and making it happen over the coming months and years.”

About Brandwatch
Brandwatch is the world’s pioneering digital consumer intelligence suite. The company’s AI-powered deep social listening products help over 2,000 of the world’s most admired brands and agencies make insightful, data-driven decisions. Brandwatch includes leading content marketing platform BuzzSumo in its portfolio. Brandwatch has 10 offices around the world and is headquartered in Brighton, UK.

About Falcon.io
Falcon.io is an industry leader in social media suites and offers an integrated SaaS platform for social media listening, engaging, publishing, advertising, analytics and benchmarking. The company enables its clients to explore the full potential of digital marketing by managing multiple customer touchpoints from one platform. Its client portfolio includes Carlsberg, Toyota, William Grant & Sons, Momondo, Panasonic and Coca-Cola.

About Cision
As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision’s award-winning solutions, including its next-gen Cision Communications Cloud®, visit www.cision.com and follow @Cision on Twitter.

Press Contacts:
Cision                                                Brandwatch                                       Falcon.io
Maggie Lower                                  Vic Miller                                            Dan Chessa
Chief Marketing Officer                  VP, Global Communications           VP, Marketing
cisionpr@cision.com                      victoriam@brandwatch.com         Daniel.Chessa@falcon.io

The forces of digital transformation reward those organizations and boardrooms that listen to and quickly capitalize on digital insights from their consumers. Leading companies are quickly adapting and using these insights to create tailored, authentic communications and direct connections with customers at scale. This paradigm shift to real-time, customer-centric PR, marketing, and customer care strategies will continue to accelerate and differentiate those companies that take action.

Cision is a leader in news distribution and media monitoring and analysis with a media contact database of 1.4 million journalists and over 75,000 customers. Brandwatch works with thousands of the world’s most admired brands, using the latest in artificial intelligence (AI) and machine learning to bring structure to and derive meaning from the voices of the billions of people using social media.

Cision and Brandwatch are a compelling combination. Together, they will provide brands and organizations with consumer and media intelligence to devise more effective customer engagement strategies from PR and marketing to research and product development. Whether teams are connecting with journalists and influencers, launching social campaigns, developing brand messaging, or conducting deep research into consumer behavior, they will have real-time insights and long-term trend analysis to guide them.

“The continued digital shift and widespread adoption of social media is rapidly and fundamentally changing how brands and organizations engage with their customers,” said Abel Clark, CEO of Cision. “This is driving the imperative that PR, marketing, social, and customer care teams fully incorporate the unique insights now available into consumer-led strategies. Together, Cision and Brandwatch will help our clients to more deeply understand, connect, and engage with their customers at scale across every channel.”

“We have always built Brandwatch with ambition. That was recognized by Forrester, who recently named us as a leader in our space,” said Giles Palmer, founder and CEO of Brandwatch. “Now is the time to take the next step – joining a company of significant scale to create a business and a suite of products that can have an important global impact. We are excited to join Abel and the Cision team to supercharge our work and bring even more value to our customers.”

Brandwatch was named a Leader in The Forrester Wave™: Social Listening Platforms, Q4 2020.

The deal is expected to close in the second quarter of 2021.

Macquarie Capital acted as an exclusive financial adviser to Brandwatch on this transaction. Cooley LLP acted as legal counsel to Brandwatch.

Gibson, Dunn & Crutcher LLP acted as M&A legal counsel, Willkie Farr & Gallagher LLP acted as financing legal counsel, and Latham & Watkins LLP acted as regulatory counsel to Cision.

About Brandwatch

Brandwatch is the world’s pioneering digital consumer intelligence suite. The company’s AI-powered deep social listening and content marketing analytics products help over 2,000 of the world’s most admired brands and agencies make insightful, data-driven decisions. Brandwatch includes leading content marketing platform BuzzSumo in its portfolio. Brandwatch has 10 offices around the world and is headquartered in Brighton, UK.

About Cision

As a global leader in PR, marketing, and social media management technology and intelligence, Cision helps brands and organizations to identify, connect, and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics, and its Falcon.io social media platform headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision’s award-winning solutions, including its next-gen Cision Communications Cloud®, visit www.cision.com and follow @Cision on Twitter.

Media contacts

Cision

Maggie Lower, Chief Marketing Officer: CisionPR@cision.com

Brandwatch

Will McInnes, Chief Marketing Officer: will@brandwatch.com